In the dynamic landscape of accounting services, how clients choose a professional accountant and engage with them highly depends on their online presence. While some business owners find success with massive billboards throughout the city, the best accountants know that potential clients now seek accounting expertise online.

This means your accounting business needs a strong web presence and a great website—one that acts as the gateway to your professional world.

But…

Your accounting website is more than just a digital placeholder online.

It’s a virtual representation of your accounting firm’s credibility and competence.

While functionality should be your primary focus when creating a website, the overall design elements should not be ignored.

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Stand Out with a New Website for Your Accounting Service

The Best Accounting Website Design Elements to Include

An accounting website with a striking homepage design can help you stand out and create a strong first impression. This, in turn, will help you attract new clients and instill a sense of trust in your visitors.

Simply put, alongside high-quality website content, you need to ensure your website has a great user experience. What does that mean, exactly?

First:

Your professional website needs a strong logo to help your accounting company develop a brand identity. Your logo is the visual cornerstone of your online presence and can help you create a website that stands out and leaves a lasting impression.

Choosing the color palette for your accounting firm website can also help you capture your audience’s attention and keep them on your site. Focus on choosing an eye-catching color combination that reflects the trustworthiness and reliability of your CPA firm.

To finalize the basics of a great web design, play around with different typography and fonts. While this is often a personal preference, you’ll want to be consistent across your design and development to help strengthen brand recognition over time.

These elements can help you create a professional-looking design, but you’re not done.

Next:

Showcase your accounting skills using high-quality images and videos or by highlighting key features of your accounting software. While imagery might not seem necessary for advertising tax services or other accounting features, quality photography can help establish a connection with potential clients before they even decide to use your services.

As you’ll see in the accountant website design examples below, some of the best websites are filled with eye-catching imagery of people, landscaping, and more.

Finally:

To finalize your accounting web design, you’ll need to strategically apply best practices to help highlight the message of your brand. With seamless design and development, you’ll help guide visitors effortlessly through your new website.

13 of the Best Accountant Website Designs Online

While using website templates to make your accounting page seems like an easy option, these examples show you the power of creating a unique site with a clean design. Use the following examples of accounting websites to help you visualize the possibilities for your design.

1. Tristan CPA

Accounting Website Design Tristan CPA

2. RHN CPA

Accounting Website Design RHN CPA

3. Baystate Financial

Accounting Website Design Baystate Financial

4. Marcum Accountants & Advisors

Accounting Website Design Marcum Accountants

5. Chicago Accounting & Tax Services, Ltd.

Accounting Website Design Chicago Accounting and Tax Services

6. Bakertilly

Accounting Website Bakertilly

7. Gurian CPA Firm

Accounting Website Design Gurian CPA

8. Del Real Tax Group

Accounting Website Design Del Real Tax Group

9. Bench

Accounting Website Design Bench

10. EC Accounting Solutions CPA

Accounting Website Design EC Accounting Solutions

11. Kinney & Associates, PLLC

Accounting Website Design Kinney and Associates

12. Seattle Tax Group LLC

Accounting Website Design Seattle Tax Group

13. JWL Accounting & Business Services

Accounting Website JWL Accounting

How to Create an Accounting Website That Stands Out

To start developing your next accountant website, it’s recommended to work with a platform like Squarespace, Shopify, Duda, Wix, WordPress, or even HubSpot. Each offers unique benefits, but some are easier to navigate than others. They’ll guide you through all of the steps you need to take to make your accounting website, from domain purchase to front-end design.

Here are the steps you should follow:

  1. Register an account with a website platform like Squarespace, Wix, or WordPress.
  2. Acquire and configure your domain name (URL).
  3. Design your website and add content.
  4. Set up your website email accounts.
  5. Promote your website.

Creating Exceptional Websites for Accountants

The above examples are a great starting point to give you inspiration for your own website, but if you want to create a truly unique design that highlights your services, it’s best to partner with a professional. An upfront investment in affordable website design can be extremely powerful and help your business thrive. Contact our web designers to curate an accounting firm’s website that’s optimized for your business. Give us a call at 773.789.8636 or email to find out why we’re the best design agency for your project and to get a web design quote. We’re here to help every step of the way.

About the Author: Bill Dolan

Bill is an award winning designer with more than 25 years in graphic and professional website design. He has experience in almost every area of creating art from his early days as a keyline paste-up artist to POS design to GRAMMY nominated album art.