One thing every eCommerce site owner wants to do is improve their conversion rate. More sales equals more profits, and more profits equals business growth. Sounds simple, right? Well, not for millions of eCommerce site owners that are struggling day in and day out to improve their conversion rates.

Our mission with this article is to give you the necessary tools to increase your landing page conversion rates. We want to see my readers succeed just as much as they want to succeed themselves. So follow these 8 tips and let’s boost those conversion rates for your online store!

1. Have a product your target customer actually wants.

This tip is the most obvious but often overlooked. To have a satisfactory conversion rate, you have to have a product that your target customer actually wants. To make sure you have the right product for your target demographic you can run surveys, or even take a look at Amazon’s best sellers list to see what’s hot and trending.

Improve online store conversions

2. Split test. Split test. Then split test some more!

I’m often surprised when I find out how many online store owners aren’t split testing. You should no doubt be split testing prices; sales copy, even color schemes on your site. This is a surefire way to boost your conversion rates. To conduct split test you can use an easy to implement tool like Optimizely or a WordPress plugin like Nelio AB Testing. Your goal should be to have at least one, if not more, A/B tests running at any given time on your site. There’s no “perfect” when it comes to marketing sites, and the only way you learn about what works and doesn’t work is to continuously test.

3. Don’t overlook SEO.

For your online store to achieve a strong conversion rate, you require targeted traffic, and there’s hardly any traffic more targeted than that generated by search engines. I mean, consider this: converting a visitor into a customer becomes significantly easier when the individual is actively searching for what you have to offer. Therefore, incorporating a blog within your eCommerce site design is unquestionably beneficial when it comes to channeling highly interested prospects into your online store. Additionally, make sure that your product pages are also optimized for eCommerce SEO to maximize their effectiveness.

4. Perfect your call to action.

a/b testing for conversions

Like I said earlier, Split test! Split test! Split test! And your call to action is one thing you should definitely be split testing. Buttons and forms need be prominent and clear about what you want your contacts to do, what information you might need from them, and what they’ll get in return. Colors, wording, size, shape, positioning. Split test it all. Almost nothing can better improve your conversion rate than having the right call to action.

5. Utilize social media and email to build relationships with your customer base.

Studies have shown time and time again that people buy from people, brands, and companies that they like and are familiar with. So you should definitely be using social media and email to build relationships with your target customer. If you don’t, you’re missing a substantial opportunity to boost your conversion rate by having a pre-existing relationship with your prospects.

6. Make sure your ads are targeting the RIGHT people!

If your ads are targeting the wrong people, your online store won’t convert well. To be certain you’re targeting the right person you must have a detailed knowledge of your customer. Things like where they shop, what’s their favorite hobbies, what’s their age range, are they single or married, what blogs do they read. You must know who your customer is in detail if you plan on targeting them correctly via Facebook ads, AdWords, or any other ad platform. To do this, I suggest sitting down and coming up with an “Ideal Customer bio.” To do this simply list out as much as you know about the customer and their lives. Then aim your ads at that specific type of person.

live chat for online store conversions

7. Utilize Live Chat

Not using Live Chat on your site? Get ready for a pleasant surprise. In fact, if you’ve got traffic and have an eCommerce site then using a Live Chat service or tool will give you about the best return on investment.. Whether it’s general questions, upsells, billing, delivery, product returns or email capture, Live Chat is a fantastic tool for any eCommerce owner serious about improving conversions and customer satisfaction.

8. Well Placed Security Badges

The security implications involved with accepting online payments come with the eCommerce territory. A security badge is known to increase conversion, however, there are instances where could also actually decreased conversion. The hypothesis is that raising security concerns unnecessarily or too often can impact conversions. A good testing program where the type, positioning and frequency of the badge should result in a positive increase to conversions.


Improving conversion rates of your eCommerce store will be fairly simple if you follow these 8 tips. I know it doesn’t seem like much on the surface, but even a two or three percent boost can be a game changer for most commerce businesses. Now imagine if you experience a fifteen to twenty-five percent improvement in conversions from following these 8 tips? Guess what? If you implement the tips stated in this article a lot of you reading this will experience a double-digit increase in your online store’s conversion rate! Now that’s what you call maximizing your potential. Good luck!

About the Author: Brad Fogel

Bradley Fogel is a professional web designer and SEO consultant. Bradley has been working in the digital marketing field for over 20 years and is the CEO of Operation Technology, a digital marketing agency based in Chicago, IL. Starting his own company was something he had always wanted to do. It has been very rewarding to him seeing the team at Operation Technology helping small local businesses to large national clients with their digital marketing needs. His passion is developing strong online strategies for clients while making new connections within the industry. Brad’s background also includes a PMP certification from the Project Management Institute. Learn more about Brad Fogel.