What is SEO (Search Engine Optimization)?

Search Engine Optimization (SEO) is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results.

SEO is consistently a major driver of growth and customer acquisition for ecommerce stores. One survey found SEO accounts for approximately 30% of ecommerce site traffic, underlying the huge opportunity for online stores to acquire unpaid (organic) traffic.

Often misunderstood, effective SEO involves much more than simply adding the right keywords to a web page. SEO touches on every part of a website, making a basic understanding of search engine optimization best practices important for everyone who works on the user-facing portion of an online business including small businesses competing in local markets.

Our short video below explains SEO and why SEO is important to your business.

What's Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.