Pay Per Click Advertising – Paid Search

Sometimes it is not possible to get to the top of the search engine rankings quickly enough or you may be offering a product that is outside your usual target market. In these cases, it may be useful to utilize our PPC management company to create and manage a targeted pay per click advertising campaign for your online business such as Google Adwords.

Pay per click advertising, or sponsored search, is an effective part of a complete web marketing plan for any size businesses. PPC advertising delivers targeted traffic and conversions and will yield results faster than organic search engine optimization. Google Adwords advertisements or Bing ads are the links that you see in the “Sponsored Links” section of Google. You do not pay for these advertisements on a normal rate-by-ad basis, but you pay a fee each time somebody actually clicks on your advertisement to get to your website.

Successful PPC marketing programs offer incredible revenue and brand-building opportunities. It is important that your pay-per-click campaigns are managed properly in order to stop you from overpaying for your ad and to ensure that your advertisement is listed as high as possible and for as long as possible. Our Chicago SEO & PPC advertising management team will set up and manage your pay per click campaigns to maximize the effectiveness of your advertising budget. Our core focus is to expand our clients’ campaigns, drive quality targeted traffic that will foster conversions and increase revenue, while decreasing the cost per acquisition.

  • Google AdWords Setup – Allow our PPC experts to set up your Google AdWords campaign for you and optimize it within your specified budget. We will ensure that your campaign is set up within your target market so that you don’t waste your budget on unwanted click-throughs that do not convert to sales.
  • Ongoing Google AdWords Pay Per Click Management – Optionally, we can monitor your campaign’s success on an ongoing basis and modify it accordingly. It is essential that you continually monitor the effectiveness of your campaigns to ensure that your budget is appropriate, that competitors are not outbidding you and that your ad is showing in the right places at the right times.

Pay Per Click Advertising Portal

Paid Search Advertising Portal Includes:

  • Ability to export PPC campaign reports
  • Monitor Cost Per Click and avg. CPC for keywords
  • View keyword impressions
  • Track website conversions
  • View website analytics for campaigns
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Is Your Paid Search Bringing in Leads?

Looking for a Pay Per Click advertising agency to manage your Google Adwords or PPC account? Give us a call or email to find out how Operation Technology can assist with your PPC needs. We’re here to help every step of the way.Get a Quote