Pay Per Click (PPC) - Is It Right For Your Company?

Sometimes it is not possible to get to the top of the search engine rankings quickly enough or you may be offering a product that is outside your usual target market. In these cases, it may be useful to utilize our Chicago pay per click advertising team to create a pay per click advertising campaign for your business.

PPC Advertising & Search Engine Marketing

Pay-per-click search engine advertising, or sponsored search, is an effective part of a complete web marketing plan for any size businesses. Pay per click (PPC) advertising delivers targeted traffic and conversions and will yield results faster than organic search engine optimization. Pay per click ads are the links that you see in the "Sponsored Links" section of Google. You do not pay for these advertisements on a normal rate-by-ad basis, but you pay a fee each time somebody actually clicks on your advertisement to get to your website.

Successful PPC marketing programs offer incredible revenue and brand-building opportunities. It is important that your pay-per-click campaigns are managed properly in order to stop you from overpaying for your ad and to ensure that your advertisement is listed as high as possible and for as long as possible. Our Chicago SEO & pay per click (PPC) advertising team will set up and manage your pay per click campaigns to maximize the effectiveness of your advertising budget. Our core focus is to expand our clients’ campaigns, drive quality targeted traffic that will foster conversions and increase revenue, while decreasing the cost per acquisition.

• Google AdWords Setup - Allow our Chicago SEO company experts to set up your Google AdWords campaign for you and optimize it within your specified budget. We will ensure that your campaign is set up within your target market so that you don't waste your budget on unwanted click-throughs that do not convert to sales.
• Ongoing Google AdWords Management - Optionally, we can monitor your campaign's success on an ongoing basis and modify it accordingly. It is essential that you continually monitor the effectiveness of your campaigns to ensure that your budget is appropriate, that competitors are not outbidding you and that your ad is showing in the right places at the right times.

Each clients can access their own Pay Per Click portal to track advertising campaigns

Pay Per Click Client Portal:

• Export campaign reports
• Monitor Cost Per Click and avg. CPC for keywords
• View keyword impressions
• Track website conversions
• View website analytics for campaigns