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Google’s SEO Starter Guide

Search Engine Marketing with Operation Technology

I got a call from a client the other day who I had just put up a website for. After ranking quickly in a few keywords, he wondered why all his keywords were not ranked in the first page of Google’s results….after 2 weeks! Then came “What are some simple ways that I can improve my website’s performance in Google?” There are lots of possible answers to this question, and a wealth of search engine optimization information on the web, so much that it can be intimidating for newer clients to understand.

Google’s Search Engine Optimization Starter Guide covers around some common areas that we might consider optimizing. Google’s SEO guide goes into improving title and description meta tags, URL structure, site navigation, content creation, anchor text, etc. The guide also goes into some of the pitfalls to avoid, and links to other resources that help expand our explanation of the topics.

So, the next time you get a question, “I have a new site, how can I improve my SERP’s?”, you can direct them to the list of best practices that Google has posted on its “Webmaster Central Blog

By Brad Fogel